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Empowering Leaders to Drive Change at Pernod Ricard

The Context

In an ever-evolving market, organizations must adapt to changing consumer demands and competitive pressures. Pernod Ricard, a global leader in the spirits and wine industry, recognizes the critical role of effective change management in sustaining growth and innovation.

To enhance the capabilities of its senior leaders, Pernod Ricard partnered with Singapore Management University (SMU) and Aeqlia to deliver an Executive Education Seminar aimed at mastering change management strategies. This collaboration focused on Aeqlia’s PULSE – Change Management business simulation, a state-of-the-art tool designed to immerse participants in realistic, high-stakes scenarios that require strategic decision-making and leadership skills.

 

The Challenge

Pernod Ricard’s leadership team faced the challenge of navigating complex organizational changes while maintaining performance and fostering a culture of innovation. With over 25 senior leaders from Southeast Asia participating in the seminar, the challenge was to equip these individuals with practical skills and frameworks to effectively manage change within their teams and across the organization. The objective was to create a unified understanding of change management principles and empower leaders to drive successful transformations in a dynamic business environment.

 

How we helped?

Aeqlia facilitated the seminar by implementing the PULSE simulation as a core component of the program. This immersive experience allowed participants to engage in simulated change scenarios, where they could practice decision-making and collaboration in a risk-free environment. The simulation challenged leaders to analyze situations, anticipate challenges, and develop strategic responses.
 
Throughout the session, expert facilitators provided insights and guidance, helping participants reflect on their experiences and apply key learnings to their real-world contexts. By fostering a hands-on approach, the seminar effectively bridged theory and practice in change management.

 

Outcomes

The Executive Education Seminar yielded significant outcomes for Pernod Ricard’s senior leaders. Participants reported increased confidence in their ability to manage change and a deeper understanding of strategic change management principles. The immersive nature of the PULSE simulation enhanced their collaborative skills, enabling them to approach complex scenarios with greater agility and insight.

As a result, leaders left the seminar equipped to implement change initiatives more effectively, fostering a culture of resilience and adaptability within their teams. This initiative not only strengthened the leadership capabilities of Pernod Ricard’s senior management but also set the stage for sustained organizational growth and innovation in the face of future challenges.