At Aeqlia, we are always at the forefront of innovative learning experiences. Recently, we had the privilege of delivering a cutting-edge business simulation at the National University of Singapore (NUS), led by the esteemed Professor Markus Keiper. This immersive session brought together over 30 MBA students, diving deep into the transformative power of Generative AI (GenAI) across multiple business functions.

Bringing Business to Life with Simulation

Rather than a traditional lecture format, this session leveraged the Maverick Business Simulation, an engaging and practical tool designed to help students navigate real-world challenges. The students took on strategic decision-making roles, applying GenAI-driven solutions in areas such as:

✅ Marketing – Leveraging AI to enhance personalized campaigns and optimize customer engagement strategies.
✅ Human Resources – Exploring AI-powered recruitment, performance management, and workforce planning.
✅ Customer Experience – Utilizing GenAI for hyper-personalization, predictive analytics, and improved service automation.

The hands-on nature of the simulation ensured that participants not only understood AI concepts but also saw firsthand how they can drive impact in real business scenarios.

Practical, Engaging, and Immersive Learning

The session was designed to be highly interactive and dynamic, with students making real-time decisions that affected their business outcomes. Through trial, reflection, and strategy adjustments, they experienced the power of AI-driven innovation in decision-making processes.

The key takeaways from this session included:

• A deeper understanding of GenAI applications across different business domains.

• The importance of strategic thinking and adaptability when integrating AI into business operations.

• The role of AI in enhancing efficiency, creativity, and competitive advantage.

The Future of Learning with Aeqlia

This successful engagement at NUS reinforced the value of experiential learning in preparing future business leaders. At Aeqlia, we are committed to delivering high-impact learning experiences that bridge the gap between theory and practice.

If you’re interested in bringing immersive, AI-powered learning experiences to your organization or institution, let’s connect!

📩 Get in touch with us to explore how Aeqlia can help your teams and students thrive in the AI era.